Shipping policy
Every Chief Angler order is checked lure-by-lure, packed in a protective box and handed to a trusted courier partner. Here is exactly what to expect from checkout to your doorstep.
1. Where we deliver
- We deliver to all serviceable pin codes in India through our courier partners (such as Delhivery, Shiprocket partners, DTDC, India Post Speed Post or others, chosen for your area).
- We do not ship outside India at the moment. For bulk, dealer or overseas enquiries, WhatsApp us.
- If your pin code turns out to be non-serviceable after you order, we will contact you for an alternate address or cancel the order and refund any prepaid amount in full.
2. Order processing & dispatch
- Orders are packed and handed to the courier within 1–2 business days (Monday–Saturday, excluding public and regional holidays in Tamil Nadu).
- Orders placed after 4 PM IST, on Sundays or on holidays move to the next business day.
- During launches, sales and festive peaks, dispatch can take up to 3 business days. If an item needs longer (for example a restock of a handmade colour), we will tell you and you can choose to wait, switch colour or cancel for a full refund.
- Each lure is inspected for paint, hooks, split rings, weedguards and skirts before packing. A multi-item order may be sent in more than one parcel; you are never charged extra shipping for a split.
3. Delivery zones & timelines
| Zone | Areas covered | Estimated delivery after dispatch |
|---|
| A Local | Tamil Nadu, Kerala, Puducherry | 2–4 business days |
| B South | Karnataka, Andhra Pradesh, Telangana, Goa | 3–5 business days |
| C National | Metro cities and the rest of mainland India | 4–7 business days |
| D Special | North-East states, Jammu & Kashmir, Ladakh, Himachal hill areas, Andaman & Nicobar, Lakshadweep and remote / ODA pin codes | 7–12 business days |
Timelines are estimates, not guarantees. Weather, floods, strikes, courier network issues, elections, local restrictions or an incomplete address can add delays. We will help you chase the courier whenever a parcel is slow.
4. Shipping charges
- Free standard shipping on orders with a cart value of ₹500 or more after discounts.
- Orders below ₹500 carry a flat shipping fee shown at checkout before you pay.
- Prices include GST. The total at checkout is the total you pay — no hidden charges at the door.
5. Cash on Delivery (COD)
- COD is offered on most serviceable pin codes and appears at checkout if your pin code supports it. Some Zone D and remote pin codes are prepaid-only.
- A small COD handling fee may apply on orders below ₹1000; it is shown at checkout. No COD fee on orders of ₹1000 or more.
- We may confirm COD orders by call or WhatsApp before dispatch. If we cannot reach you within 48 hours, the COD order may be cancelled.
- Keep the exact amount ready; UPI on delivery is accepted where the courier supports it.
- Open-box delivery is not available. Pay the courier, then record your unboxing video (see Returns → Unboxing video).
- Refusing a COD parcel without a genuine reason (damaged or tampered parcel) costs us two-way shipping. Numbers or addresses with repeated refusals may lose COD and be asked to pay in advance.
6. Tracking your order
- Once dispatched, you receive the courier name and AWB / tracking number by email, SMS and/or WhatsApp.
- Track anytime from the shipping confirmation link or your order-status page. The first scan can take up to 24 hours to appear.
- If tracking has not moved for 3 business days, WhatsApp us your order number and we will escalate with the courier.
7. Address, delivery attempts & RTO
- Please enter your full name, house / street, landmark, pin code and a reachable phone number. Address changes are possible only before dispatch.
- The courier usually makes up to 3 delivery attempts. Keep your phone reachable on the delivery day.
- If the parcel returns to us (RTO) because of a wrong address, unreachable phone or refusal:
- Prepaid orders: we refund the product value minus forward and return shipping, or re-ship after you pay the re-shipping fee.
- COD orders: nothing is charged, but COD may be disabled for future orders.
8. Damaged, tampered or wet parcels
Outer box clearly damaged?
- If the parcel is torn, crushed, wet, re-taped or tampered, you may refuse it at the door.
- Take a photo of the parcel with the label visible and WhatsApp it to us right away.
- We will raise it with the courier and re-ship or refund once the parcel is back with us.
Box looks fine?
- Accept it and start your unboxing video before cutting the tape — first turn the sealed parcel a full 360° on camera to show all six sides.
- If anything inside is broken, missing or wrong, send the video within 48 hours of delivery.
- Keep the box and packing until the claim is closed.
9. Lost, delayed or "delivered but not received"
- Tracking shows Delivered but you have nothing? Check with family, neighbours and security, then tell us within 48 hours. We open a courier investigation (usually 7–10 business days).
- If the parcel has not reached you within 7 days after the latest estimated date, contact us.
- If the courier confirms the parcel is lost, you choose: a free replacement or a full refund (including shipping you paid).
10. Order cancellation
| When you cancel | What happens |
|---|
| Before dispatch | Free cancellation. WhatsApp or email your order number. Prepaid amount refunded in full to the original method within 5–7 business days. |
| After dispatch | Cannot be cancelled. Prepaid: use the returns process after delivery. COD: please do not refuse without reason (see COD rules). |
| Partial cancellation of a multi-buy order | The Buy 2 / Buy 3 / Buy 5 offer is recalculated on the remaining quantity, same as partial returns (Returns → Multi-buy). |
| Cancelled by Chief Angler | We may cancel for stock-outs, pricing or listing errors, non-serviceable address, failed COD confirmation or suspected fraud. Any prepaid amount is refunded in full. |
Returns, replacements & refunds
🎥 Unboxing video is mandatory. We can accept a claim for a damaged, defective, missing or wrong item only with a clear, continuous, unedited unboxing video that starts from the sealed parcel and shows all six sides of the sealed parcel in a full 360° rotation before it is opened. No video = no claim. Please record every Chief Angler parcel you open.
1. Returns at a glance
| Situation | Report within | Proof needed | Outcome |
|---|
| Damaged in transit / manufacturing defect | 48 hours of delivery | Unboxing video + close-up photos | Free replacement or full refund |
| Wrong model / colour / size | 48 hours of delivery | Unboxing video | Correct item sent free, or full refund |
| Item missing from parcel | 48 hours of delivery | Unboxing video showing label, 360° of the sealed parcel & all contents | Missing item shipped free, or refund |
| Unused, changed my mind | 3 days of delivery | Photos of item in original packing | Refund after QC (return shipping by you) |
2. Unboxing video — how to record it
- Start before opening. Press record while the parcel is still fully sealed.
- Show the label and all sides — 360°. Hold the shipping label (your name, order number / AWB) close enough to read, then slowly rotate the sealed parcel a full 360° on camera, showing every side: front, back, left, right, top and bottom, including all tape, seals and corners — in one continuous shot, before opening. This proves the parcel was not damaged or tampered with.
- One continuous take. Open the parcel on camera without pausing, cutting, leaving the frame or editing.
- Show every item. Take out each lure and show the model, colour, hooks, split rings, blades, skirts and weedguards. Zoom in on any damage.
- Keep the packing. Keep the box, bubble wrap and inner pouches until your claim is closed.
- Send within 48 hours. WhatsApp or email the video with your order number within 48 hours of the delivery time shown in tracking.
Videos that start after the parcel is opened, do not show all six sides of the sealed parcel (front, back, left, right, top, bottom) in a continuous 360° turn, have cuts or edits, are too blurry to read the label, or skip items may not be accepted. Photos alone are not enough for damage, missing or wrong-item claims. Large videos can be shared as a Google Drive link.
3. What we accept — and what we don't
✅ Eligible
- Lure broken, cracked or deformed in transit
- Defect visible on unboxing — loose hook hanger, open split ring, seam gap, bent weedguard, peeling paint
- Wrong model, colour or size sent
- Item or accessory missing from the parcel
- Unused lure in original packing, returned within 3 days
❌ Not eligible
- Lures that have been cast, fished, water-tested or are wet / smell of water
- Hooks, rings or skirts that are bent, rusted, sharpened, cut, swapped or modified
- Damage from snags, rocks, drops, fish bites, pliers or normal wear
- Minor colour or finish differences from photos — each handmade lure is unique
- Items without original packing, card, tags or all parts
- Clearance / final-sale items, free gifts and custom orders (unless defective)
- Claims without an unboxing video, or reported after the time limit
4. How to raise a return or claim
- WhatsApp +918300111404 or email hello@chiefangler.com with your order number, the reason, the unboxing video (for claims) and clear photos.
- We review within 1–2 business days and approve, reject with a reason, or ask for more details.
- If approved, we book a reverse pickup where available. Otherwise we share our return address and you ship it with a tracked courier.
- Pack the item in its original packing. Cover the hook points so no one gets hurt in transit. Write your order number on a note inside.
- Once the parcel is delivered to our warehouse, it goes through a quality check (QC), usually within 2 business days. Only after QC passes do we ship a replacement or start your refund.
5. Damaged, defective, missing or wrong items
- You get a free replacement (subject to stock) or a full refund, including any shipping you paid.
- For missing items, we check your video against our packing records and parcel weight, then ship the missing item free.
- We may ask you to return the damaged or wrong item first; return shipping is free for approved claims. For very low-value items we may waive the return.
- If the same colour is out of stock, you can pick another colour of the same model, take store credit or get a refund.
6. Change-of-mind returns (3 days)
- Request within 3 days of delivery for unused, unfished items in original, resaleable condition with all packing.
- Return shipping is paid by you, or deducted from the refund if we arrange the pickup. Original shipping and COD fees are non-refundable.
- If the item fails QC (used, wet, damaged, incomplete or not the item we sent), no refund is made and it is sent back to you at your cost.
7. Multi-buy offers & partial returns
Our Buy 2 = 5% off, Buy 3 = 10% off and Buy 5 = 15% off savings are order-level offers. The discount depends on the total number of eligible lures in that one order — not on any single piece. So when part of an offer order is returned, we check the offer again against what you keep.
Buy 25% off
Buy 310% off
Buy 515% off
- The offer follows the quantity you keep. Keep 3 → Buy 3 rate. Keep 2 → Buy 2 rate. Keep 1 → regular price.
- Your refund is the balance: amount you paid for the order − price of the kept pieces at their new rate. Return-shipping deductions (Section 6) apply as usual.
- If what you keep still qualifies for the same tier, nothing changes on the kept pieces.
- Our mistake, your saving stays. Items returned because they were damaged, defective or wrong do not reduce your offer. We replace them; if we must refund instead, you keep the offer price on the remaining pieces.
- You will see the recalculated amount before the refund is processed, and you will never be asked to pay more than you originally paid.
| Illustration (₹200 lure) | You paid | You keep | Kept pieces recharged at | Refund |
|---|
| Bought 5 (15% off), returned 4 | ₹850 | 1 | Regular ₹200 | ₹650 |
| Bought 5 (15% off), returned 2 | ₹850 | 3 | Buy 3 (10% off) = ₹540 | ₹310 |
| Bought 3 (10% off), returned 1 | ₹540 | 2 | Buy 2 (5% off) = ₹380 | ₹160 |
| Bought 2 (5% off), returned 1 | ₹380 | 1 | Regular ₹200 | ₹180 |
Real example
Crown / Patron frog lure (₹349 each): bought 5, returned 4
- Regular price for 55 × ₹349 = ₹1,745.00
- Buy 5 offer (15% off)₹349 × 15% = ₹52.35 off each → ₹296.65 per lure
- You paid for 55 × ₹296.65 = ₹1,483.25
- You return 4 and keep 11 lure is not a multi-buy → recharged at regular ₹349.00
- Refund to you₹1,483.25 − ₹349.00 = ₹1,134.25
Why not 4 × ₹296.65 = ₹1,186.60? The ₹296.65 price was only for buying 5. Once you keep just 1, the ₹52.35 Buy 5 saving on that lure is removed: ₹1,186.60 − ₹52.35 = ₹1,134.25. Return-shipping deductions in Section 6 still apply, if any.
8. Exchanges
- Defective / wrong item: exchanged free for the same model and colour (or another colour of your choice if out of stock).
- Colour or model swap: one exchange per order is allowed within 3 days for unused items in original packing, subject to stock. You pay the return shipping; we ship the new item free.
- If the new item costs more, you pay the difference; if it costs less, we refund the difference after QC. Swapping like-for-like quantity does not change your multi-buy offer.
- The new item is dispatched only after the original reaches us and passes QC. For the fastest option, return the item and place a new order.
9. Refunds
Refunds start only after your return is delivered to us. We process a refund only when the returned item has been delivered to the Chief Angler warehouse and has passed QC. Raising a request, getting approval or handing the parcel to the courier does not start the refund.
- Return requested & approved — no refund yet.
- Picked up / shipped back — no refund yet (parcel in transit).
- Delivered to our warehouse — inspection, usually within 2 business days.
- QC passed — refund initiated; the timelines below start here.
| How you paid | Refund method | Timeline after QC passed |
|---|
| UPI / card / net-banking / wallet | Original payment method | 5–7 business days (bank timelines may vary) |
| Cash on Delivery | UPI or bank transfer (NEFT/IMPS) to details you share | 3–5 business days after QC and receipt of your details, whichever is later |
| Store credit (optional) | Chief Angler gift card / code | Within 24 hours |
We confirm by email or WhatsApp when your return arrives, when QC is done and when the refund is sent. We will never ask for your card number, CVV, OTP or UPI PIN.
Warranty, care & fair use
Chief Angler lures are handmade for real fishing — snakeheads, murrel, bass and more. Hardware is built tough, but hooks and rings are working parts. Here is what we stand behind.
1. Hook & hardware warranty
✅ Covered
- On arrival (claim within 48 hours with unboxing video): bent, broken, blunt or loose hooks, open split rings, loose hook hangers or weedguards.
- First-use assurance (within 7 days of delivery): a hook eye / hanger pulling out of the body, a split ring opening or a body seam splitting under normal use with suitable tackle.
❌ Not covered
- Hooks straightened by heavy drag, snags, weeds, rocks or forced pulls
- Rust or corrosion from not rinsing and drying after use (especially saltwater / brackish water)
- Points dulled by rocks or sharpening; hooks swapped, cut or bent by the user
- Paint chips, teeth marks and skirt wear from fish strikes — signs of a lure doing its job
- Loss, theft, break-offs or damage from casting into hard surfaces
How to claim: WhatsApp clear photos or a short video of the part, your order number and what happened. If approved, we send a replacement hook / ring set or a replacement lure (our choice, subject to stock). Warranty covers the product only, not lost fish, line or other tackle.
2. Care tips to make your lures last
- Rinse with fresh water after every trip and dry fully before storing; keep in a ventilated box, not a closed wet bag.
- Check split rings and hook points before each session; replace worn hooks with the same size and weight.
- Match line and drag to the lure — very heavy braid with locked drag can straighten any hook.
- Keep frog lures away from direct sun and heat in a parked vehicle to protect the body and paint.
3. Safety
Lures have very sharp hooks. Keep them away from children and pets, handle with care and use pliers or a hook remover. Chief Angler is not responsible for injury caused by careless handling or improper use.
4. Misuse of policy
Our returns are generous so honest anglers can shop with confidence. To keep prices fair for everyone, we may refuse a claim, cancel an order, or restrict COD, returns or offers on an account when we see:
- Edited, re-used or staged unboxing videos, or videos from another order
- Returning a different, used, copied or damaged item in place of the one we sent
- Fished or water-tested lures returned as "unused"
- Repeated COD refusals or frequent returns that look like a pattern
- Buying in bulk at multi-buy rates to resell or return part of the order to keep a lower price
- False "not received" claims, chargebacks after delivery, or abusive behaviour toward our team or courier partners
Where fraud is suspected, we may share details with the courier, payment provider or authorities.
5. Your rights & grievances
- This policy is in addition to your rights under the Consumer Protection Act, 2019 and the Consumer Protection (E-Commerce) Rules, 2020. Nothing here limits those rights.
- Grievance officer: Chief Angler support team — hello@chiefangler.com. We acknowledge complaints within 48 hours and aim to resolve them within 7 business days.
- We may update this policy from time to time. The version live on the date of your order applies to that order.
- Disputes are subject to the jurisdiction of courts in Kanniyakumari District, Tamil Nadu.
